摘要
本文对碎片化市场中如何增加消费者的粘性问题以及市场碎片化的长尾效应进行了分析，研究了市场碎片化导致忠诚消费脆化的原因和过程，在此基础上分析了碎片化市场中消费者粘性形成的基础。利用客户多维偏好粘性度分析等方法，提出构建碎片化市场中增加客户粘性的营销模式的方法，最后给出了增加客户粘性的营销战略，为日渐碎片化市场中如何增加消费者的粘性问题提供了解决方案。
Aiming at the problems of viscous debris to increase consumer market, the long tail effect on market fragmentation is analyzed, the cause of market fragmentation and loyalty embrittlement, based on the analysis of the consumer base of viscous debris of the market, customer use of multidimensional preference viscous degree analysis method the construction method of marketing mode, increase customer stickiness fragmentation in the market, increase customer stickiness marketing strategy is increasingly fragmented market, how to increase the cohesive problems for consumers to provide solutiuns.
出处
《华北电力大学学报（社会科学版）》
2014年第3期32-36,共5页
Journal of North China Electric Power University(Social Sciences)
关键词
碎片化市场
客户粘性
细分长尾化
多为偏好分析
fragmented market
customer stickiness
subdivision long tail
multidimensional scaling
