摘要
21世纪的图书馆作为向社会提供信息服务的机构,应该象企业追求利润一样追求服务的社会效益和经济效益,讲究服务策略。本文结合对武汉地区九所图书馆的调查分析,试图将营销学的经营理念引入到图书馆的信息咨询服务之中,从目标市场、产品、价格、行销和名牌策略等方面,对市场经济环境下的图书馆信息咨询服务进行营销理念的探讨。
Libraries of the 21st century as institutions offering information services should pursue both social and commercial benefits from their services just like enterprises seeking profits and stress on their service tectics for library information services to match the demand of market economy from aspects of aimed market,products,prices and brands.
出处
《图书馆杂志》
CSSCI
北大核心
2001年第10期23-25,19,共4页
Library Journal
