摘要
随着全球化的发展,各类文化在文化交流与碰撞中出现了"球土化"现象。中医要想在传播中更好地适应文化差异,需要在自身传播中克服语言障碍,树立文化自信,打造顺应潮流且具有中国特色的医药文化,从而更好地走向世界。
With the development of the globalization,the phenomenon of glocalization has appeared in the period of different cultures communication and collision.In order to adapt to cultural difference when spreading to the outside world,TCM must overcome the language obstacles,set cultural confidence and create the culture with Chinese characteristics and conform the development trend,to better go to the world.
作者
任朝莹
蒋基昌
Ren Zhaoying;Jiang Jichang(Guangxi University of Chinese Medicine,Nanning 530001,China)
出处
《亚太传统医药》
2019年第1期4-6,共3页
Asia-Pacific Traditional Medicine
关键词
中医
球土化
文化差异
文化自信
TCM
Glocalization
Cultural Difference
Cultural Confidence
