摘要
媒体融合是媒体在新传媒生态环境中沿着传播技术变化轨迹,以进化中的互联网为基础设施和操作模式,对传播资源、用户市场和产业资源重新配置的过程。媒体重组的结果,则是生成拥有强大实力和传播力、公信力、影响力的"新型主流媒体"。实现媒体重组的路径,需要经过在线化、数据化、平台化、智能化四个台阶,先后完成全面连接、数据赋能、商业模式构建、智能发展。
Media integration indicates a process in which the media follows the changes in the communication technologies and uses the evolutionary Internet as the infrastructure and operation mode to re-allocate the communication resources,the user market and the industrial resources in the new media ecosystem.The media restructuring is aimed at generating "new mainstream media" with strong strength,communication capability,credibility and influence.To realize it,four steps have to be completed one by one to improve the media from online-based,to data-based,platform-based,and to inteUigence-based,achieving comprehensive connection, data empowerment,business model construction,and intelligent development respecfively.
出处
《学术前沿》
CSSCI
北大核心
2018年第24期50-59,共10页
Frontiers
基金
教育部哲学社会科学重点研究基地重大攻关项目“传媒智能化发展背景下中国传媒与广告产业竞争力研究”的阶段性成果,项目编号:16JJD860002
