摘要
基于理论和实践分析,文章提出了边界众筹这一新概念,并以揭阳古村酒业为例,分析其基于有共同情感纽带的地缘认同确定项目实施范围,明确划分众筹的对象和内容,再借助众筹对象不同程度的参与度和辐射作用带动更广范围人群共同参与乡村再造,形成一种与本地乡村再造结合的边界众筹模式。
The crowdfunding model is of great creative significance to rural redevelopment. However,when the crowdfunding model that emerged in the field of investment has been applied to the local " Acquaintance society" culture and the relatively closed rural society,the boundary in crowd funding is a very important issue. It has a direct impact on the effectiveness of the crowd funding model in rural redevelopment. Based on theoretical and practical analysis,this paper puts forward a new concept of border crowd-funding,and takes Jieyang ancient village wine industry as an example,analyzes its geographical identity based on common emotional ties to determine the scope of project implementation,and clearly defines the object and content of crowd-funding,and then,draw support from the different levels of participation and radiation effects of the audience to bring a wider range of people together to participate in rural regeneration. A border crowd-funding model combined with local village redevelopment has developed.
作者
张文浩
刘镜妍
ZHANG Wenhao;LIU Jingyan(Zhongkai University of Agriculture and Engineering,Guangzhou 510225,China)
出处
《广东农工商职业技术学院学报》
2018年第4期76-81,共6页
Journal of Guangdong Agriculture Industry Business Polytechnic
基金
2017年广东省大学生科技创新培育专项资金重点项目"众筹模式下的乡村再造:实践探索及经验启示--基于对广东若干典型案例的调研"(Pdjh2017a0248)
项目组成员:刘镜研
刘晓雯
杨梦婷
梁群好
杨依婷
彭佳璇
曾韵晔
张华明
指导老师:曾秀兰
张文浩
许志国
广东省财政厅农业科技推广及社会化服务体系建设补助资金项目"加强广东农村基层组织建设与完善乡村治理机制的研究"(粤财农[2013]157号)
关键词
边界
众筹模式
乡村再造
乡村振兴
border
crowd-funding model
rural redevelopment
rural revitalization
