摘要
研究公平偏好对零售商主导低碳供应链最优定价策略和产品绿色度决策的影响。具体地,分别在公平中性和双公平偏好两种情形下,探讨低碳供应链中的最优决策和绩效问题,并对两种情形下的均衡结果进行比较。研究表明,制造商的公平偏好性不影响产品绿色度水平,而零售商的公平偏好性使得产品绿色度水平和市场需求降低。制造商和零售商各自的公平偏好对其自身效用总是有利的,而对对方效用是不利的。并且,随着制造商公平偏好的增强,供应链系统的最大效用先减少后增加,而供应链系统的最大效用总是减少的。所以,制造商公平偏好对供应链系统的效用不一定是有利的,而零售商公平偏好对供应链系统的效用总是不利的。
This paper focuses on the impact of fairness preferences on optimal pricing strategies and product's green level decision in retailer-dominated low-carbon supply chain.Specifically,the,optimal strategies and performance issues of low-carbon supply chain are conducted respectively in the scenarios with fairness neutrality and double fairness preferences.And the equilibrium solutions in these two cases are comparatively analyzed.Results show that the manufacturer's fairness preference does not affect the product's green level,while the retailer's fairness preference makes the green level and market demand of the product lower.Besides,the fairness preference of the manufacturer and retailer is always beneficial to his or her own utility and is detrimental to the utility of the other.Moreover,with the increase in the degree of manufacturer's fairness preference,the maximum utility of the supply chain system is reduced first and then increased,while the maximum utility of the supply chain system is always reduced.Therefore,the manufacturer's fairness preference is not necessarily beneficial to the supply chain system ;however,the retailer's fairness preference is always detrimental to the utility of the supply chain system.
作者
胡凤英
周艳菊
HU Feng-ying;ZHOU Yan-ju(School of Business,Central South University,Changsha 410083,China)
出处
《系统科学学报》
CSSCI
北大核心
2018年第4期124-130,共7页
Chinese Journal of Systems Science
基金
国家自然科学基金面上项目(71471178)
中南大学中央高校基本科研业务费专项资金资助(2017zzts050)
关键词
双公平偏好
低碳供应链
零售商主导
定价策略
double fairness preference
low-carbon supply chain
retailer dominance
pricing strategy
