摘要
本文以工商行政管理局等官方机构公布的45起违反新《广告法》的典型案例为素材,分析了新《广告法》实施后对违法广告的规制效果,概括出违法广告在违法平台、违法领域以及违法类型等三方面的特点。研究发现,新《广告法》延续了原《广告法》"政府主导型"的规制模式,但是在新媒体环境下,广告规制受到了互联网广告实践的强烈冲击,规制模式面临着从"政府主导型"向"社会主导型"迭代的迫切需求。
Based on 45 typical cases of violation of the new "Advertising Law"published by the Shanghai Administration for Industry and Commerce and other official organs,this paper analyzes the regulation effect of the new "Advertising Law"on illegal advertising after its implementation, and summarizes the characteristics of illegal advertising in three aspects:illegal platform,illegal field and illegal types.The study found that the new advertising law continued the regulation mode of the original advertising law.However,under the new media environment,advertising regulation has been strongly impacted by the practice of Internet advertising.The regulatory model is facing the urgent need of iteration from "government-led"to "social-led".
出处
《新闻大学》
CSSCI
北大核心
2018年第5期109-116,151,152,共10页
Journalism Research
基金
上海市社科规划一般课题"上海地区‘体制外’自媒体发展现状及应对研究"的阶段性成果(2017BXW002)
复旦大学上海新媒体实验中心重点项目"传媒融合的路径选择和方法--以上海为例"的阶段性成果
关键词
新《广告法》
规制效果
规制模式
典型案例
new advertising law
regulation effect
regulation mode
typical case
