摘要
随着"一带一路"倡议的实施推进,城市海丝话语建构的重要性日益凸显。该话语作为城市公共外交的重要组成部分,在塑造城市形象、促进中外交流方面起到了积极的作用。目前城市海丝话语的子话题较为多元,但公式化和单模态的话语方式在一定程度上阻碍了话语的传播和接受。为了提升该话语的传播效果,可从宏观和微观两个层面着手。宏观上,必须遵循系统性、独特性和共鸣性原则;微观上,可采用命名策略、述语策略、论证策略、角度和表征策略、激化和缓和策略有效建构话语。如此,则能以丰富的话语手段的使用,提升城市海丝话语质量,更好地服务于中国对外话语体系建设。
The construction of city maritime silk road discourses is gaining importance in the implernentation of the Belt and Road Initiative.As an important constituent in city public diplomacy,the discourses play a positive role in city branding and cross-cultural communication.Though this kind of discourses boasts diverse sub-topics, stereotyping and monomodality may hinder their spread and acceptance. In order to improve the communicative effect of the discourses, measures can be taken at macro and micro levels.At the macro level,the principle of systematicness, uniqueness and empathy should be followed. At the micro level, discursive strategies of nomination, predication, argumentation, perspeetivization,framing or discourse representation,intensification and mitigation can be applied to effectively construct the discourses.It is hoped that the application of the discursive means will contribute to the improvement of city maritime silk road discourses and the construction of China's global communication system.
作者
林琳
LIN Lin(School of Foreign Languages, Quanzhou Normal University,Fujian 362000, China)
出处
《泉州师范学院学报》
2018年第5期36-43,共8页
Journal of Quanzhou Normal University
基金
泉州市社会科学规划项目(2017E14)
关键词
海丝话语
公共外交
“一带一路”
城市话语
外宣
Maritime silk road discourse
public diplomacy
the Belt and Road Initiative
city discourse international public relations
