摘要
介绍了供应链管理概念和主要内容 ,讨论了服装品牌营销供应链流程 ,分析了目前我国服装品牌营销供应链管理现状 ,论述了在我国服装品牌营销中实施供应链管理的意义并提出了一些建议。
In this paper, concept and content of supply chain management is introduced. Then, current situation of supply chain management in domestic fashion marketing is analyzed. At last, importance and advice of managing supply chain in domestic fashion marketing are discussed.
出处
《东华大学学报（自然科学版）》
CAS
CSCD
北大核心
2002年第1期56-60,共5页
Journal of Donghua University(Natural Science)
关键词
供应链管理
服装品牌营销
中国
服装企业
supply chain, supply chain management, clothes fashion supply chain management, fashion marketing
