摘要
由于电子商务市场与传统实体市场存在着很大的不同 。
The great difference between the e commerce market and the traditional physical market has caused the online consumer shopping behavior to vary largely from the traditional consumer behavior. In this article, I analyse the impacts of some factors on these variations. The aim of this article is to explore something useful for the online retailers, so that they can make optimal Internet marketing strategy and choose appropriate Internet marketing tools.
出处
《上海大学学报（社会科学版）》
CSSCI
2001年第4期51-55,共5页
Journal of Shanghai University(Social Sciences Edition)
