摘要
营销策略发生变革的根本原因是消费者行为的变化。网络经济时代 ,消费者行为有着崭新的时代特征 ,对此企业应科学、有效地调整自身的营销策略 ,满足消费者多方位的需求。
The ultimate reason of the change of the marketing strategy lies in the change of the consumers' behavior. In the time of net economy , the consumers' behavior has brand-new time characteristic so the enterprises should adjust their marketing strategy effectively and meet the consumers' various needs.
出处
《现代财经（天津财经大学学报）》
2001年第8期53-55,共3页
Modern Finance and Economics：Journal of Tianjin University of Finance and Economics
关键词
网络营销
消费者行为
营销策略
Net Marketing
Consumers' Behavior
Marketing Strategy
