摘要
运用文献资料法、案例分析法等研究近5届奥运会举办城市(亚特兰大、悉尼、雅典、北京和伦敦)的奥运场馆赛后开发利用策略。研究发现:高度重视场馆科学设计与赛后规划,建立专业开发机构,积极引进职业体育赛事,注重发展多业态综合运营是近5届奥运会举办城市体育场馆开发的成功经验。建议我国大型体育场馆应科学规划场馆赛后运营,积极融入城市生活;夯实职业体育基础,加大无形资产开发力度;开发场馆多元价值,推动多业态综合运营;打造四季多元的大型活动,创立具有自主品牌特色的驻场演出;组建专业管理团队,加强中介机构合作,实现场馆运营效益提升。
By applying the methods of literature study and case analysis,the article studies the post-game development and utilization of the large-scale stadiums in Atlanta,Sydney,Athens,Beijing and London that held the latest Olympic Games.It is discovered that the successful experience of these cities is to pay high attention to scientific design and post-game planning of the stadiums,set up professional development agencies,actively introduce professional sport events and lay stress on developing multi-format comprehensive operation.And it is suggested that we should scientifically plan the post-game operation of the large-scale stadiums,actively get involved in urban life,consolidate the foundation of professional sports,enhance the development of intangible assets,explore the multiple value of stadiums,promote multi-format comprehensive operation,organize diverse major events all the year round,create on-site performance featuring independent brands,form professional management teams,strengthen the cooperation with intermediary agencies and realize the promotion of stadium operation profits.
出处
《体育科研》
2014年第3期6-10,共5页
Sport Science Research
基金
上海市大文科研究生学术新人培育项目(xsxr2013004)
关键词
奥运会
大型体育场馆
开发利用
Olympic Games
large-scale stadium
development and utilization
