摘要
文章从传播学的角度分析了健身气功这一体育项目如何在海外华人华侨群体中进行有效的推广:重视和合理运用人际传播、组织传播和大众传播来扩大宣传的渠道,加大宣传的频度和效率,创造良好的健身气功推广氛围。
Information has become an essential part of everyday life and people communicate through exchange of information. To promote Health Qigong among overseas Chinese, interpersonal communication, organizational communication and mass communication are effective in helping them understand Health Qigong better and participate in it practice.
出处
《武汉体育学院学报》
CSSCI
北大核心
2014年第6期66-70,81,共6页
Journal of Wuhan Sports University
关键词
健身气功
传播学
华人华侨
Health Qigong
communication study
overseas Chinese
