摘要
在系统梳理国内外旅游演艺消费相关文献的基础上,初步确定旅游演艺游客消费决策影响因素测量指标体系,选取张家界《天门狐仙——新刘海砍樵》的观演游客为研究对象,发放了500份问卷。研究结果表明,旅游演艺游客消费决策影响因素主要有五个维度:品牌、情绪、兴趣、主观规范和旅游需求。此外,旅游演艺游客消费决策还受游客的人口统计学特征的制约。
This paper systematically analyzed the literature - related tourism performing consumption ,after identifying the measurement index of tourist consumption decision making factors in tourism performing .The author selected the tourists who had watched The Love Story of a Woodman and a Fairy Fox staged in Zhangjiajie as the research objects , and distributed 500 copies of questionaire . The results of exploratory factor analysis revealed the five main influencing factors of tourist consumption decision making in tourism performing ： brand , mood ,interests ,subjective norms and travel demand . In addition , tourist consumption decision making in tourism performing is also restricted by the demographic characteristics of tourists .
出处
《怀化学院学报》
2014年第2期61-63,共3页
Journal of Huaihua University
基金
湖南省社科基金重大项目(12ZDA09)
关键词
旅游演艺
游客消费决策
天门狐仙
tourism performing
tourist consumption decision
the Love story of a woodman and a Fairy Fox
