摘要
经调查芷江和平文化旅游取得了一定的发展,但在旅游产品开发的深度和广度上还存在一定的差距,和平文化形象不突出、品牌知名度不高,景区相关基础设施、配套设施不完善等系列问题。根据和平文化主导原则、体验性原则、市场导向等原则,结合芷江的资源特色从陈列展示型旅游产品、参与体验型旅游产品、节事娱乐型旅游产品、和平特色旅游商品等方面提出芷江和平旅游产品开发措施,希望能促进芷江旅游业的发展。
Propelled by the unique peace culture ,Zhijiang＆#39;s tourism industry has gained rapid development .Owing to a relatively short history of development , tourism industry in Zhijiang is now faced with such bottlenecks as weak tourism image ,limited tourist products ,less prestige and imperfect infrastructure .Based on the analysis of the background of Zhijiang＆#39;s peace culture ,the author of this paper discusses the feasibility of developing peace culture tourism in Zhijiang .The author puts forwards some ideas and measures for developing peace culture tourism in Zhijiang by highlighting the theme of peace ,with a view to promoting the development of tourism industry in Zhijiang .
出处
《怀化学院学报》
2014年第2期40-42,共3页
Journal of Huaihua University
基金
湖南省和平文化研究基地公开招标项目:芷江和平之旅战略研究(HPZB2013-2)
关键词
和平旅游
旅游产品
芷江
peace tourism
tourism product
Zhijiang
