摘要
近十年来,大理州旅游业发展迅速,旅游业已成为大理国民经济的支柱和第三产业的龙头,其带动的服务业产生的经济价值占大理州GDP的十分之一左右,苍山世界地质公园作为大理最重要的旅游景点之一,对大理旅游业有着极其重要的影响,因此对苍山世界地质公园旅游发展规划的重新改造升级有着重要的意义。本研究通过对地质公园客源市场的分析和游客满意度的调查,对地质公园的客源市场进行了重新定位,打造针对性的分级旅游产品,进一步提升游客满意度,以期吸引更多的旅游者,为大理经济发展提供帮助。
In nearly a decade,Dali’s tourism has developed rapidly.Tourism has become the pillar of Dali’s national economy and the leader of the tertiary industry.The economic value of its service industry accounts for about one tenth of Dali’s GDP.Cangshan World Geopark,as one of the most important tourist attractions in Dali,has an extremely important impact on Dali’s tourism,Therefore,it is of great significance to reconstruct and upgrade the tourism development planning of Cangshan World Geopark.Through the analysis of the tourist source market of the Geopark and the investigation of tourist satisfaction,this study repositioned the tourist source market of the Geopark,created targeted graded tourism products,and further improved tourist satisfaction,in order to attract more tourists and provide help for the economic development of Dali.
作者
李璋
段晓迪
Zhang Li;Xiaodi Duan
出处
《丝路百科》
2022年第11期68-74,共7页
Silk Road Encyclopedia
关键词
旅游升级改造
旅游发展规划
客源市场调查
游客满意度
分级旅游产品
Tourism Upgrading
Tourism development planning
Customer source market survey
Tourist satisfaction
Graded tourism products
