摘要
政策宣传是政策执行的重要环节,更是确保政策目标实现的重要手段。然而近年来,政策宣传脱离群众、政策歪曲走样的情况越来越突出。加强宣传力度,提高宣传水平,绝非单纯意义上改进手段方式所能治本,而是要从认识上重新摆正政策宣传的位置;理顺政策宣传和政务公开、政策解读、政府公关、政策动员、政策传播之间的区别联系;从机制上理顺各级政府责、权、利关系,形成便于监管的制度环境和官民互信的外部环境。
Policy propaganda plays an important role in the process of execution to ensure the realization of the pol- icy target. In recent years, however, there are increasing cases showing that policy promo is deviating from the masses and often distorted. To improve the level of propaganda, in addition to the means of improvement, we should understand the importance of policy propaganda, straighten out the responsibilities, rights, interests of all levels of government, and form the favorable external environment.
出处
《华南理工大学学报（社会科学版）》
2014年第2期13-17,共5页
Journal of South China University of Technology(Social Science Edition)
关键词
政策宣传
政务公开
政策解读
政策传播
机制
policy propaganda
government information public
policy interpretation
policy communication
propaganda mechanism
