摘要
医院新闻宣传工作具有"内聚人心、外塑形象"的重要作用。通过总结北京协和医院新闻宣传工作的经验做法,介绍了新闻宣传的工作定位、主要内容、载体建设、主动设议及队伍建设情况,并提出了自己的体会与思考。
Hospital news publicity has important role on enhancing cohesive force and establishing good image. Based on summarizing the experience of news publicity in Peking Union Medical College Hospital, the role, content, news carrier construction, active developing topics and team training of news publicity are introduced. Thoughts and suggestions are also discussed.
出处
《中国医院》
2014年第5期64-65,共2页
Chinese Hospitals
关键词
医院宣传
医院新闻
医院报道
hospital publicity
hospital news
hospital report
