摘要
大众消费社会里,体育运动消费和需求趋向多样化和层次化。运用文献资料、逻辑分析等方法,对当前大众体育消费的文化和符号意义进行分析。认为大众体育消费既是一种愉悦身心、锻炼身体的体育本质效用的消费,又是一种展示个人身份品味、象征身份地位的符号性消费。不同的体育消费选择具有不同的符号象征性,通过分析基于符号象征性不同而导致的体育商品和体育活动选择分层,认为体育符号消费的影响因素是传媒广告影响、参照群体示范作用以及经济条件。
In the mass consumption society, the needs and consumption of sports tend to diversify and hierarchical. By using the method of literature, logical analysis, we conclude popular sports consumption can not only make us healthy and have a mental and physical pleasure, but also it is a symbol of status and show us the taste and the identity of the consumer. So the different choice in sports have different cultural symbol. This paper analyzes the different cultural symbol result of sports good and sports option, and also shows the influence factor is the impact of mass media advertising as well as the role model of reference group and economic condition.
出处
《四川体育科学》
2014年第2期5-8,19,共5页
Sichuan Sports Science
关键词
体育社会学
体育消费
消费符号
Sports sociology
Sports consumption
Consumption symbolization
