摘要
在对中卫市的地脉、文脉和特色旅游资源分析的基础上,用内容分析方法,借助ROST Word Parser词频分析软件对各网络搜索引擎中的游记、博客等进行分析,结合旅游形象设计理论将中卫市整体旅游形象定位为"国际沙漠体验、黄河漂流目的地",并进行了旅游宣传口号的设计.可为中卫市旅游管理部门制定旅游开发方向和实现发展可持续旅游的目标研究提供参考.
Based on the analysis of local culture gene and characteristic tourism resources, travelogues and blogs in internet search engines were analyzed by content analysis method with the help of ROST Word Parser. After designed with theory of tourism image, Zhongwei was defined as ＂Destination of international desert experiencing and Yellow River rafting＂. It was the overall tourism image and slogan of Zhongwei. It can provide references to Zhongwei tourism management on sustainable tourism development target and direction research.
出处
《宁夏工程技术》
CAS
2014年第1期56-61,共6页
Ningxia Engineering Technology
基金
国家自然科学基金资助项目(41261026)
关键词
旅游资源
词频
形象定位
中卫市
tourism resources
term frequency
image positioning
Zhongwei city
