摘要
在全媒体时代,体育广告作为特殊的广告文化传播,应借助二维码实现传统媒介的多层次、全传播转化;重视网络赛事,适时插播广告;引导舆论,形成广告话题;突破时空,实现多媒介广告信息传播。
In all media era, sports advertising, as a special ad communication, should achieve multi-level and whole spread transformation of traditional media with the help of two-dimensional code ; it should emphasize network sports events and timely insert commercials; it also should guide public opinions and form ad topics; Meanwhile, it should break through time and space and achieve muhi-media advertising information dissemination.
出处
《湖南大众传媒职业技术学院学报》
2014年第2期29-30,40,共3页
Journal of Hunan Mass Media Vocational and Technical College
关键词
全媒体
体育广告
营销策略
all media
sports advertising
marketing strategy
