摘要
国内文化品牌研究始于2006年,品牌研究与实践明显受西方学术派别影响。产品的稀缺性、历史积淀、自主知识产权、市场占有率构成了文化品牌的基本要素。培育地方文化品牌要树立战略意识,加强顶层设计,弘扬品牌文化价值,保护知识产权,整合资源,协同创新。
Domestic cultural brand research began in 2006, and the brand management practices are significantly affected by western academic parties. Product scarcity, historical heritage, intellectual property rights and market share constitute the fundamental elements of cuhural brand. To foster local cultural brand, we should try to establish strategy awareness, to strengthen top - level design, to promote cultural value of the brand, to protect intellectual property, and to integrate resources for collaborative innovation.
出处
《黑河学院学报》
2014年第1期88-91,共4页
Journal of Heihe University
基金
黑龙江省艺术科学规划课题<培育龙江文化品牌研究>(12B117)
关键词
黑龙江
文化品牌
黑陶
Heilongjiang
cultural brand
black pottery
