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大学生冲动购买心理影响因素及其教育意义——基于“面子”视角的研究

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摘要 从本土文化的视角出发,研究"面子"对当代大学生冲动购买心理的影响机制。研究表明,"争面子"倾向对冲动购买心理同时具有直接和间接的作用,而"护面子"倾向对冲动购买心理仅有间接的作用。物质主义价值观在"面子"倾向中对大学生冲动购买心理的影响起着部分中介作用。
出处 《卫生职业教育》 2014年第6期6-7,共2页 HEALTH VOCATIONAL EDUCATION
基金 甘肃省教育厅科研资助项目(1113B-04)
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