摘要
隐喻是一种非常普遍的语言现象。以军事活动为源域的概念隐喻常出现在财经类报道中。以认知语言学概念隐喻理论为研究框架，从两域映射层面和文化认知层面，剖析军事概念映射的“商场即战场”机制下产生的军事用语的泛化现象，重点分析此类概念隐喻通过源域向目标域的映射来实现对于抽象的财经概念、经济现象的通俗易懂的描述过程。
Metaphor is universal in languages. Military conceptual metaphor often appears in the financial reports. Using conceptual metaphor of cognitive linguistics as its study frame- work, from the perspectives of mapping and cultural cognition, this paper analyses the extensive use of the military terms with the mechanism of mapping from the military conception to business competition, especially the realization of conversion of abstract financial conceptions and phenomena to easily comprehensible description through the mappings grounded from source domain to target domain.
出处
《武警工程大学学报》
2014年第1期56-58,共3页
Journal of Engineering University of the Chinese People＇s Armed Police Force
关键词
财经报道
概念隐喻
认知
军事用语
financial report
conceptual metaphor
cognition
military term
