摘要
本文对2013年中央电视台春节联欢晚会的性别多元现象进行酷儿阅读,探究了这一现象的深层社会文化原因,即国家话语与市场和消费主义话语间的张力形塑了春晚"亚文本"式的性别多元再现。这一背景下网友的主动解读在一定程度上想象性地颠覆了春晚的异性恋中心主义。但由消费主义策动的社会可见度,也可能进一步强化异性恋霸权,并造成同志群体内部的区隔。
This study adopts a queer reading of the gender diversity of 2013 CCTV Spring Festival Gala, pointing out that the tension between the state and market discourse shaped the subtext representation of gender diversity in the gala. Against this backdrop, the online audience＇s queer reading imaginatively subverts the hetero-normative ideology of the gala. However, the visibility of gender minorities motivated by consumerism might further consolidate hetero-he^emonv and create^intra-community segregation.
出处
《国际新闻界》
CSSCI
北大核心
2014年第1期76-89,共14页
Chinese Journal of Journalism & Communication
关键词
春节联欢晚会
性别多元
同性恋
酷儿理论
Spring Festival Gala, gender diversity, homosexuality, queer theory
