摘要
从感知成本和收益的角度,探索了用户参与在线信誉反馈系统的驱动力。实证研究发现,感知成本负向影响用户的参与度,且是影响系数最大的因素;乐于助人、个人分享动机以及感知收益对参与意愿具有正向显著影响;感知收益的影响系数最小。
This paper discusses that why users take part in online reputation feedback systems from the perception of cost and benefit. The result show that perceived cost have a negative effect on users＇ participation, and the regression coefficient is the largest. Helpfulness, personal sharing motivation and perceived benefit have significant positive effects on users＇ par- ticipation intention. And the regression coefficient of perceived benefit is the smallest.
出处
《软科学》
CSSCI
北大核心
2014年第3期114-118,共5页
Soft Science
基金
浙江省自然科学基金项目(Y6110380)
浙江省博士后基金项目(BSH1302093)
