摘要
网络已成为国内游客获取旅游信息的重要渠道,而搜索引擎是信息搜索的重要手段。利用百度的关键词检索,查询我国北京、上海、广州、杭州、西安、成都、昆明和桂林8大旅游热点城市的旅游景点、酒店预订、旅游攻略、旅游地图、地方特产和特色小吃等6个关键词的关注值,构建网络关注度指数,分析8大旅游热点城市的网络关注差异,分析区位指数、知名度指数和旅游经济度指数对网络关注度的影响。
Internet became important channel for domestic tourists in tourism information search, and search engine was an important approach in information search. Most of domestic tourists would use Baidu engine search the online information. This paper used Baidu keywords to study the tourism hotspot cities, such as Beijing, Shanghai, Guangzhou, Hangzhou, Xi' an, Chengdu, Kunming and used keywords data, such as tourist site, hotel reservation, tourism strategy, tourist map,local products and characteristics snacks in Baidu, and building up a online attention to analyze the online attention.
出处
《资源开发与市场》
CAS
CSSCI
2014年第2期244-246,251,共4页
Resource Development & Market
基金
教育部人文社会科学研究青年基金项目(编号:11YJC790234)资助