摘要
名人微博以及官方微博深深影响着社会、经济和人民的生活,对其排行榜的研究已成为一个热点。选取腾讯微博用户人气排行榜和影响力排行榜为研究对象,截取人气总榜和影响力总榜前100名,分别截取娱乐、体育、财经、文化、媒体人、公共名人、时尚、科技、营销、公务人员、教育行业的人气排行榜和影响力排行榜前10名用户为分析样本,通过对不同行业微博用户排行榜的用户关系特征数据分析,结果发现微博用户的人气和影响力排名并不全是同步的;不同行业的微博用户人气均值差别比较大,但是不同行业的微博用户影响力均值却基本相当;不同行业的微博用户在人气和影响力方面具有高度的相关性;行业影响力均值与行业人气均值变量之间的线性关系显著。
Celebrity microblogs and official microblogs have in-depth influence on society, economy and people＆#39;s life, research of their ranking list has become a hotspot. Selecting the Tencent microblog users popularity ranking list and influence ranking list as research ob-ject, separately choosing the top 100 microblog users from popularity and influence overall ranking lists, within which separately selecting the top 10 microblog users as analysis samples from various industries of entertainment, sports, finance and economics, culture, media people, public celebrity, fashion, science and technology, marketing, public official, and education, through data analysis about users re-lationship characteristics of different industry microblog users ranking list, the results show that microblog users popularity and influence ranking lists are not all synchronic;there is a relatively big difference between the means of popularity and influence ranking lists in differ-ent industry, but the mean of different industry microblog users influence is basically the same;there has higher correlation between popu-larity and influence of microblog users in different industries; and there is a significant linear relationship between the industry influence mean and industry popularity mean.
出处
《情报杂志》
CSSCI
北大核心
2014年第2期132-135,共4页
Journal of Intelligence
基金
国家自然科学基金"在线消费者心理距离及其消费决策的影响研究"(编号:71271207)
关键词
腾讯微博
微博用户
排行榜
用户关系
关系特征
tencent microblog
microblog users
ranking list
users relationship
relationship characteristics
