摘要
在总结分析微博的结构及传播机制的基础上,针对新浪微博的名人认证推广策略,选择了9位名人微博作为样本,采用AHP层次分析方法构建名人微博影响力的测度指标体系,为企业、机构及个人利用微博平台提供评价参考。
According to the microblog transmission mode and its influence mechanism,the celebrity microblog influence evaluation index system was built up using AHP when 9 celebrity microblogs were taken as samples.AHP and expert grading method was used to set the weight of celebrity microblog influence evaluation index.Then analysis offers evaluation reference on microblogs platform for enterprises,organizations and individuals.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2012年第6期746-750,共5页
Journal of Wuhan University of Technology：Information & Management Engineering
基金
国家自然科学基金青年科学基金资助项目(70802042)
教育部人文社科青年基金资助项目(12YJC630126)
深圳大学人文社会科学基金资助项目(11QNCG32)
关键词
名人微博
影响力
评价指标
celebrity microblog
influence
Evaluation index
