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新媒体情境中的“草根”粉丝文化生产——以“旭日阳刚”粉丝的文化实践为例 被引量:3

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摘要 英语语境中,粉丝研究者的立场经历从粉丝型学者到学者型粉丝的转换。在抵抗理论问题上,理论家越来越倾向于认为,粉丝并不总是持否定立场。网络粉丝目前处在一种后民族国家或粉丝的后现代时代。在体验经济时代,其态度即可理解为一种对抵制的放弃,也可以理解为另一种形式的否定。作为流行音乐组合旭日阳刚的粉丝,"钢镚"的出现,很重要的一个原因在于对偶像"草根"身份的认同,但他们又积极推动偶像进入主流媒体,其文化实践可看作一种"腾挪"。影视产业具有情绪资本的属性,它不只是满足影视粉丝的情感,而且制造新的情感和需要以开拓市场。以粉丝情感的生产为中心,影视情绪资本构建起其运营体系和产品属性。在影视偶像产业的魅惑和包围中,影视粉丝并未失去自我,社会也期待审美解放进一步将个体、社会和艺术调合起来。 In English context,the positions of the scholar of the fans stundies have changed from the fan- scholar to the scholar-fans. And in the resistance theory,the theorists have been considing increasingly,the positions of fans had not always be negated. Now,the fans in internet have been in the age of Postnationalism or Postmodernity. The 'Steel coin',they became to the fans of the Pop music group of'Xuri Yanggang',because of the identity of the grass roots of 'Xuri Yanggang'. then they pushed energetically their idol into The mainstream media,so their cultural practice is a kind of cultural appropriation. The movie and tv industry has an attribute of emotional capital in the times of experience economy. It not only satisfies the needs of emotions of fans,but also produces new emotions and needs to open up market. Centering on the production of the emotion of fans the emotional capital of movie and TV industry constructs its operational system and product attributes. Towards the temptation and besiegement? of the idol industry of movie and TV the fans have not lost their selves,and the society hope that the aesthetic liberation can coordinate individuals,society and arts.
作者 周兴杰
出处 《湘潭大学学报(哲学社会科学版)》 CSSCI 北大核心 2014年第1期118-121,共4页 Journal of Xiangtan University:Philosophy And Social Sciences
基金 2012年教育部人文社会科学研究青年项目(编号:12YJCZH317)阶段性成果
关键词 阳刚 文化实践 粉丝 文化生产 情境 政协委员 文化事件 新媒体 fans fans stundies resistance theory identity cultural appropriation emotional capital idol industry
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