摘要
目的研究福文化内涵在现代包装设计中的设计原则和表现方法。方法从福文化的形成与内涵导入,以"求福、纳福、惜福、祝福"作为福文化与包装设计相融合的设计原则,并分析福文化视觉符号的表现形式在包装设计中的应用。结论提出将福文化的符号语言融入包装的设计要素之中,达到包装形象的统一化。将福文化内涵与包装设计要素相融合,可以使包装更具审美价值和商业价值。
Objective Study the design principles and representation methods of connotations of FU cultural in modem packaging design. Methods Import the conformation and connotation of the FU culture, take ＂to seek happiness, fortune, cherish blessing, blessings＂ as the design principles of the integration of FU culture and packaging design, and analyze the application of the FU culture＇ s visual symbol of forms in the packaging design. Conclusion Propose to the FU culture of the symbolic language in packaging design elements, to achieve unification of packaging image. To fuse together the culture connotation and packaging design elements, can make packaging have more aesthetic value and commercial value.
出处
《包装工程》
CAS
CSCD
北大核心
2014年第2期72-76,共5页
Packaging Engineering
关键词
福文化
吉祥图形
包装设计
culture of happiness
auspicious graphics
packaging design
