摘要
针对B2C电子商务业的物流全过程,利用质量功能展开法,研究并设计相应的物流服务产品。研究结果表明,为了满足B2C电子商务业的物流需求,快递企业必须提供订单服务、仓储服务、运输与配送服务、末端派送服务及重构信息系统等全过程服务,才能实现自身在B2C电子商务物流服务领域的特色及竞争优势。
Faced with the whole process of logistics about B2C e-commerce industry, this study appliesQuality Function Deployment to design correspondinglogistics service products. The results indicatethat, in order to satisfy the logistics requirementsof B2C e-commerce industry, the courier companies have toprovidewhole process of serviceincluding order service, warehousing service, transportation and distribution service, terminal delivery service, and reconstructionof information system. Thus, the courier companiescan achieve their own competitive advantages in the field of B2C e-commerce logistics services.
出处
《福建行政学院学报》
2013年第6期84-90,共7页
Journal of Fujian Administration Institute
基金
2012年度国家社会科学基金资助项目(12BJY069)
关键词
B2C
电子商务业
物流服务产品
质量功能展开
B2C
E-commerce industry
Logistics service product
Quality function deployment
