摘要
西方博物馆学通过对观众行为模式的观察研究和数据统计分析,考察新媒体在展览中对观众行为产生的影响。相关数据表明:新媒体所孕育的新的艺术形式和信息传递方式,迎合了现代博物馆观众的行为模式;它在最大限度地满足不同观众群体对于博物馆展览信息的多样化需求,增强观众对展览信息认知度的同时,也提供了一系列极其丰富的博物馆体验,开启了现代博物馆展示的新境界。而针对具体展览的目标观众调查和展览评估应是进行多媒体制作的前提,也是目前中国博物馆展览策划中的重要缺环。
Audience behavior observation is one of the vital methods to investigate the impacts of new media on the audience in his museum experience. According to the relative statistics, the new artistic forms and new approaches of information transmission arising from the application of new media are in accordance with the behaviors of modern museum audiences. They can meet the audiences＇ demand for diverse informa tion and provide them with more enriched museum experiences. To develop the multimedia programs for one exhibition, however, audience survey and exhibition evaluation specially designed for this exhibition shall be conducted in advance, which is often overlooked by many museums in China.
出处
《东南文化》
CSSCI
北大核心
2013年第6期94-101,127-128,共8页
Southeast Culture
关键词
博物馆
新媒体
观众研究
展览
museum
new media
audience study
exhibition
