摘要
本文利用Vensim模型,分析微博在旅游企业中的营销效应,探讨微博营销相对于传统营销的优势——微博具备便捷、互动、广泛等特点,能够促使消费者在引起注意、激发兴趣、搜索信息、产生行动、分享信息的过程中形成良性循环,帮助旅游企业实现低成本的口碑营销、拉式营销和病毒式营销,在最大程度上将潜在旅游者转化成真正的旅游者。
This article studies micro - blog marketing effects of tourism enterprises by Vensim model, explores the supe- riority of the micro - blog marketing compared with traditional marketing--the micro - blog is convenient, interactive and extensive, which can cause consumers to care, stimulate interest, search information, act, share information, and form a virtuous cycle in the process, helping tourism enterprises to carry out word - of - mouth marketing, pull marketing and viral marketing with low cost, and making the potential tourists into real tourists to the maximum extent.
出处
《商业研究》
CSSCI
北大核心
2013年第11期69-73,共5页
Commercial Research
