摘要
从微博营销的定义出发，结合旅游微博营销的代表性案例，分析旅游微博营销的特点和优势，并在此基础上提出了旅游微博营销实现科学发展的对策和建议．
Starting with the destination of it, combining the typical cases of it, and on this basis, points out the measures and suggestions of micro blog marketing realizing the scientific development.
出处
《西安职业技术学院学报》
2012年第1期58-62,共5页
Research on Vocational Education in Xi'an Vocational and Technical College
关键词
旅游
微博营销
战略
tourism
Micro Blog marketing
strategy
