摘要
对中原经济区滑雪市场发展的现状和存在的问题进行调查和分析.结果表明,目前中原经济区滑雪市场的总体状况良好,但存在一些问题,如经营过程中管理不够规范,综合性开发利用不充分,雪场建设投资过高、成本太大,以及对于长远市场开发研究不足等.分析了未来冰雪旅游市场的发展趋势,并提出了一些新的开发思路.
A survey and analysis on developing status and existing problems of skiing market in Central Plains Economic Zone have been conducted in this paper. The result shows that the overall situa- tion of the skiing market development of Central Plains Economic Zone is enjoying upturn, but some prob- lems do exist, such as the management is not standardized in the process of operation, not sufficient to com- prehensive development and utilization, the large investment and high cost in skiing field construction,and also lack of researching on the long-term market development. At last, this paper has also analyzed the trends of skiing tourism market, and then put forward some fresh ideas.
出处
《内蒙古师范大学学报（自然科学汉文版）》
CAS
北大核心
2013年第5期598-601,共4页
Journal of Inner Mongolia Normal University(Natural Science Edition)
关键词
中原经济区
滑雪旅游业
市场开发
central plains economic zone l skiing tourism market development
