摘要
校企合作利益的不对称性,合作成为高职意愿的单向性诉求,高职体育在"校企合作"中作为一般意义的交往中介建构双方交往平台。高职体育在合作中改变自身传统的角色定位实现新的角色认同,充分利用高职体育资源构建校企交往平台,促进校企之间的有效交流沟通,拓宽校企合作的途径,扩大学校在企业中的影响,为学校和企业发展实现共赢的局面。
The asymmetry in the interests of school--enterprise cooperation, cooperation will become one-way nature of the demands of higher vocational, higher vocational sports in the school-enterprise cooperation as a general inter- action building platform for exchanges between the two sides. Higher vocational sports in cooperation change their traditional roles to achieve a new role identity, make full use of higher vocational sports resources, build a school- enterprise communication platform to facilitate effective communication between schools and enterprises to communi- cate, expand school-enterprise cooperation ways, expand the impact of school in the enterprise, achieve win-win situation for school and enterprises.
出处
《浙江体育科学》
2013年第6期65-67,共3页
Zhejiang Sport Science
关键词
高职体育
校企合作
平台
交往理论
角色认同
角色定位
higher vocational sports
school--enterprise cooperation
platform
communication theory role identity
role location