摘要
自2003年以来,"电视频道包装"逐渐进入观众视线。频道包装越来越受电视媒体的重视,随之而来的是一波接一波频道包装的火爆热潮,一时间各电视台蜂拥而上。然而在这些亮丽的风景背后,在操作上存在着明显的误区。本文介绍电视包装的概念与其在国内发展的现状,并以一些地方的电视旅游频道为例分析其存在的问题,提出解决建议。
Since 2003, the TV channel package has been in sight. With more and more attention drawn to the ＇IV channel package from the TV media, there comes a series of mass fervor for channel package, and every TV channel rushes to it. However, there are obvious misunderstandings in the operation beneath these gorgeous. The concept of TV package and the present situa- tion of development in China were introduced in the paper, and the local tourism TV channel was taken an example and the existing problems were analyzed and the suggestions to solve the problems were proposed.
出处
《重庆文理学院学报（社会科学版）》
2013年第6期170-174,共5页
Journal of Chongqing University of Arts and Sciences（Social Sciences Edition)
关键词
电视包装
频道包装
理念包装
行为包装
TV package
channel package
concept package
behavior package
