摘要
电视包装的目的是为了让受众在美感享受中了解电视产品,但是随着电视行业的飞速发展,单一的电视包装已经不能满足发展的需要,而借助包装进行电视品牌的营销,已经成为电视行业的大势所趋。
TV packaging is to let the audience understanding television products at the aesthetic enjoyment.Along with the rapid development of TV industry,single TV packaging has not satisfied the need to develop,but the marketing of television brand with packaging has became a trend.
出处
《青海民族学院学报（社会科学版）》
CSSCI
2009年第3期154-156,共3页
Journal of Qinghai Nationalities Institute(Social Sciences)
关键词
电视包装
频道
品牌
营销
媒体整合
TV packaging
strategy
CIS
marketing
media integration
