摘要
随着社会的发展,人们更加崇尚安全、绿色、自然。手作为人的"第二张脸",尤其是女性更愿意为养护而付出努力。因此,洗手液已从一个细分的产品发展为一个市场,这个市场已从原来的对产品认识的自然状态和对品牌形象的模糊不确定,过渡到比较正确地了解产品的自主状态和品牌的趋向性。消费者在购买产品时也有了多种考虑因素,对品牌、功能、价格和包装有了更高的要求,因此对洗手液的技术提出更高的要求,更加注重洗手液的安全、绿色、天然、环保,产品趋于多元化。
With the development of the market, people advocate the safe, green and natural product. Hand, as the second face of people, has drawn much attention; consumers, especially women, are more willing to pay for curing them. So, the liquid hand soap has developed from a niche of personal care category to integrated market; and the product understanding has moved from the originally natural state and fuzzy uncertainty of brand image to a more correct understanding of brand status and trends. Consumers have a variety of factors when buying products, and have much more requirements for brand, function, price and packaging. This places greater demands on product technology. More attentions were paid to the product safety, natural and environmental protection; products tend to be diversified at the same time.
出处
《日用化学品科学》
CAS
2013年第10期1-3,共3页
Detergent & Cosmetics
关键词
洗手液
抗抑菌
绿色
安全
天然
市场
liquid soap
anti-microbial
green
safety
natural
market
