摘要
通过对浙江省普陀山旅游开发现状的调查 ,认为该地区在旅游业迅速发展的同时 ,存在着旅游文化主题还不够突出 ,旅游环境保护和管理措施欠有力等不足 ,并由此提出普陀山的旅游应围绕佛教文化为核心进行深层次开发 ,其中包括导入CIS (企业形象系统 )理念、导游人员专门培训、创造条件推出“一日僧侣游”和如何营造普陀山的佛教文化在全国佛教文化中的特色等设想。同时还提出环境保护与治理的各项建议及加强旅游管理的一些设想。参
According to the investigation of tourism development at Putuoshan,which is the Holy Land of Buddhism around Avalokitesvara,the authors find that there are still many problems when tourism in this area is developing rapidly,such as the theme of tourism culture,tourism environment protection and management measures.The authors suggest that deepening tourism development at Putuoshan should concentrate on the core of Buddhist culture,which includes the theory of CIS(Corporate Identity System),particular training for tour guides,tours for“one day monks”,and how to build buddhist culture at Putuoshan with characteristics of Chinas Buddhist culture.At the same time, there is some suggestions for tourist environmentprotection and tourism management.
出处
《浙江林学院学报》
CSCD
2000年第4期398-403,共6页
Journal of Zhejiang Forestry College
关键词
旅游文化
旅游管理
普陀山
tourism culture
tourism management
resource development
Putuoshan8
