摘要
浙江东部海滨位于长江三角洲南侧 ,旅游资源十分丰富 ,种类繁多。本文通过浙东地区旅游资源与市场分析认为 :在海滨旅游市场中要具有更大的竞争力 ,应该走向联合开发 ,形成更紧密联系的旅游线。开发战略上 ,应采取三大战略 :空间战略中 ,应立足国家级风景区、联络周边旅游线、加快浙东中部海滨旅游资源开发 ;形象战略中 ,应利用品牌效应宣传旅游形象 ,立足旅游资源特色 ,提出适当旅游形象营销口号和主题词 ;产品战略中 ,应以区域特色为前提 ,以分层定制为产品构成方法 。
Zhejiang, close to Shanghai, is a coastal province in the south of the delta of the Changjiang River. Zhejiang is abundant in the resources for tourism and become one of the tourist province. The east of Zhejiang is important area in tourist network of Zhejiang, known for its picturesque landscapes and its human landscapes. So building the seaside tourist track in the east of Zhejiang is important to be abundant in tourist content and heighten the quality of tourist product. With favorable regional conditions and natural conditions for tourism, the east of Zhejiang is endowed with five national tourist resorts and many province designated resorts. The thesis is based on the research of the resources and the market for tourism in this area. The thesis consists of three sections. It begins with the urgency of the building of the seaside tourist track in the east of Zhejiang. In the second section are briefly analyzed the advantage as well as the disadvantage of the building. In the third section the author analyzes the idea of building the seaside tourist track in details. To develop the more competitive seaside tourist trade, the tourist development departments are supposed to make a co operative exploitation of the resources and to build a closely connected tourist track along the east coast. Therefore three strtegies are put forward for consideration, i. e. space strategy, image strategy and product strategy.
出处
《人文地理》
CSSCI
北大核心
2002年第2期51-53,73,共4页
Human Geography
关键词
浙江东部
海滨旅游线
空间战略
形象战略
产品战略
the east of Zhejiang
the seaside tourist track
space strategy
image strategy
product strategy
