摘要
基于公司治理视角对媒体监督机制的研究,不仅有助于扩展法律外制度在公司治理中的应用,而且为管理学、传播学与行为心理学的相互作用研究建立了桥梁。本文先回顾了媒体监督机制的治理效用的相关经验研究,进而通过分析媒体监督的内在作用机理,指出信息挖掘能力、媒体偏度、路径有效性、高管私利与风险偏好这"五因素"共同决定了媒体监督治理功能的发挥。
The systematic study on the corporate gov- ernance role of the media is not only conducive to ex- pand the system of corporate governance, but also helps to establish interaction between management, communi- cation studies and behavioral psychology. To begin with, the article explains the underlying mechanisms of media monitoring by construct a mathematic model. Additionally, this study points out that the effec- tiveness of the media monitoring depends on five key factors： message mining, media bias, the effectiveness of three paths, manager＇s selfish purpose and the risk attitudes. The article aims at depicting a framework of the media motoring mechanism, then serve as the guide and inspiration for the further study on this area.
出处
《特区经济》
2013年第9期233-234,共2页
Special Zone Economy
关键词
公司治理
媒体监督
媒体有偏
高管私利
Corporate governance
media
reputation
market reaction
media bias
