摘要
山寨文化是一种以极低的成本模仿主流品牌产品的外观或功能,并加以创新,最终在外观、功能、价格等方面全面超越这个产品的一种现象。现如今,它无处不在地充斥在我们的生活中。它的出现是大众心理需求的体现,具有广泛的群众基础和广阔的受众群体,它来自于群众而又服务于群众,具有强大的传播力、感染力以及生命力。虽然山寨文化在短期呈现出一派欣欣向荣的迹象,但究其根本发现,这一现象只是大众文化需求与大众传播媒介的传播优势之间的耦合,具有一定的偶然性。通过对山寨文化的形成和现状的深入剖析,探讨山寨文化所带来的审美解放的实质,并在时尚生活的视角下,分析其利弊并给出对策。
The term of Shanzhai culture （copycatting culture of Cantonese transliteration） refers to phenomenon that low -costing copied product is manufactured and improved by producers＇ innovation, then over the original in aspects of shape, appearance, functions and price. Nowadays, such products are flooding in our life. The emerging of Shanzhal culture reflects the psychological demands of the masses and thus enjoys a solid massive base and a broad audience. Shanzhai culture possesses powerful influence, vitality and transmissibility. It found that Shanzhai culture is just a coupling of mass cultural demands and publicity advantage of mass media by tracing its origins, though it appears flourishing in short period. It needs to calmly and fully understand this cultural phenomenon and give the right guidance. Here by analyzing the formation and present situation of Shanzhai culture, this article discusses the essence of aesthetic liberation brought by Shanzhai culture and give advices according to its advantages and disadvantages in the view of fashion life.
出处
《西安文理学院学报（社会科学版）》
2013年第5期88-91,共4页
Journal of Xi’an University(Social Sciences Edition)
关键词
山寨文化
审美解放
幻象
隐忧
对策
Shanzhai culture
aesthetic liberation
illusion
hidden worries
measures
