摘要
企业是嵌入在一个包括其他组织的社会的、专业的和交易的关系网络中,经济利益和社会关系是企业构建战略网络的主要前因。通过对156家制造企业的实证研究发现,相对于社会关系而言,经济利益前因的企业网络对营销能力和企业绩效的提升具有更强的正向影响作用,同时营销能力在经济利益前因与企业绩效的关系中具有中介作用。实证结果还表明,市场不确定性不仅会对两种不同的前因与绩效的关系产生相反方向的调节作用,其交互作用也是要通过营销能力的中介作用来实现。
Though the relationship between enterprise network and enterprise performance has been a hot topic in the field of strategic management research ,there are only a few studies on the relationship between the antecedents of enterprise network and enterprise performance. Based on the previous literature and interviews on executives, the authors find that e- conomic benefits and social relations are two most important antecedents of enterprise network. The authors then focus on the different impacts of these antecedents on enterprise performance and marketing capabilities. Based on a survey of 156 manufacturing enterprises in Fujian ,we discover that enterprise network with economic benefits antecedents have had greater positive effects on performance and marketing capabilities which mediate the relationship between the economic benefit ante- cedents of enterprise network and enterprise performance. Tile empirical results have also shown that market uncertainty negatively moderates the effect of economic benefit antecedents on performance;however,it positively moderates that of so- cial relationship antecedents. Furthermore, marketing capabilities plays a role of moderator in the interaction effects of the two kinds of antecedents and market uncertainty on performance.
出处
《厦门大学学报（哲学社会科学版）》
CSSCI
北大核心
2013年第4期91-100,共10页
Journal of Xiamen University(A Bimonthly for Studies in Arts & Social Sciences)
关键词
企业网络
经济利益前因
社会关系前因
营销能力
企业绩效
enterprise network, economic benefits antecedents, social relationships antecedents, marketing capabili- ties, enterprise performance
