摘要
发展文化创意旅游产业是推动旅游产业升级的重要途径。郑州市发展文化创意旅游产业在文化旅游资源、目的地可进入性、文化创意产业发展及文化创意旅游产业园区建设等方面具有较大优势。今后文化创意旅游产业的发展应强化产业观念,努力打造文化创意旅游品牌,建立和完善产业的市场管理机制,以丰富的旅游产品和优质的服务意识树立旅游品牌和城市形象,充分挖掘文化创意旅游消费需求,以企业作为市场的运营主体并加大其投入力度和政策支持。
Development of cuhural creative tourism industry is important to upgrade tourism industry. It has a large advantage in the development of cultural tourism industry in Zhengzhou City, which are the cultural tourism resources and the accessibility. In the future development of cultural creative tourism industry, the government of Zhengzhou City should strengthen the industry concept, establish and improve the industry＇ s market management mechanisms, establish a brand image with high quality tourism products and services, excavate cultural and creative tourism consumer demand, make enterprises as the main body and increase investment and policy support.
出处
《地域研究与开发》
CSSCI
北大核心
2013年第4期98-100,111,共4页
Areal Research and Development
关键词
文化创意旅游
旅游资源
郑州市
cultural creative tourism
tourism resources
Zhengzhou City
