摘要
首先文章通过构建创意旅游图谱来探讨创意旅游的根基来源、要素特征以及价值指向,以期深入诠释创意旅游之内涵。创意旅游是以创意策划为核心,通过主题、景观、活动、空间、功能、服务等旅游元素的创新,激发旅游者的想象力和创造力,促进旅游者参与和互动,使其获得新体验、创造新价值的旅游活动。创意旅游是以理念创新为引领,内容创新为内核,模式创新为指向的活动,并以此为框架构建创意旅游图谱。构建图谱第一层级,理念创新来源于历史挖掘、文化碰撞、技术创新、市场再造;第二层级,内容创新通过主题、景观、活动、空间、功能、服务等旅游元素的创新,激发旅游者的想象力和创造力;第三层级模式创新,通过资源整合、游客参与、主客互动、产业融合等模式创新,最终创造新价值。其次,分别探讨创意旅游活动的特征以及创意旅游者的特征。创意旅游活动具有创新性、独特性、体验性、文化性、有智性和开放性特征;创意旅游者具有双重身份,他们既是旅游消费者,也是旅游产品的生产者和创造者,创意旅游赋予他们高度的能动性、创造感和自我实现感。最后,从发展前景来看,创意旅游对培育创意阶层意义重大,是推动创新文化民主化的有生力量。一方面,创意旅游正从边缘走向核心,将在创意产业中占据更为重要的位置;另一方面,创意旅游活动面临市场规模扩大和快速模仿带来的平庸化倾向。因此,需要对技术决定论、品牌精英霸权、大众市场进行反思和批判,这将有助于创意旅游的可持续发展。
Creative tourism is the result of concept innovation, content innovation and mode innovation in the new era of the tourism industry. Nowadays tourists are more concerned with special and personalized experiences. Their focus is not only on the participation, but also on the interaction in the process of tourism activities. They yearn for new destinations and novelty events. They challenge the unknown in order to get a sense of freedom and the thrill of creativity. Firstly, this thesis builds an atlas of creative tourism to discuss its source, characters, connotation and direction of development. Creative tourism is a kind of tourism activity based on historical excavation, cultural collision, technological innovation and market rebuilding. Planning is the core of creative tourism. Tourists are encouraged to imagine and create. They are led to experience new themes, landscapes, activities, spaces, functions,services and other tourism elements. Creative tourism is a process involving the integration of resources, participation of visitors, interaction between hosts and guests, industrial integration and creation of new values. In the view of culture, the ideal realm of creative tourism is to integrate leisure,work and life, to promote the sustainability of regional culture, and to stimulate people’s cultural selfawareness and all-around development. Secondly, in view of the industry system, creative tourism is a highly open new mode of industry chain which promotes interaction between tourism planners and consumers, stimulates the creative potential of participants, and improves their innovation skills. The features of creative tourism include innovation, uniqueness, experience, culture, wisdom, and openness.Creative visitors have a dual identity: visitors as well as producers/creators of tourism products.Creative tourism gives them a high degree of initiative, creativity and self-actualization. Creative tourism is an incubator of creative class, and it promotes the democratization of innovation. On one hand, the
作者
潘海颖
张莉莉
PAN Haiying;ZHANG Lili(School of Economics, Zhejiang University, of Technology, Hangzhou 310023, China;School of Management, Zhejiang University of Technology, Hangzhou 310023, China)
出处
《旅游学刊》
CSSCI
北大核心
2019年第5期128-136,共9页
Tourism Tribune
基金
国家社会科学基金项目"IAD框架下乡村旅游共同体评估与形成机制研究"(18BGL142)资助~~
关键词
创意旅游
构建图谱
内涵
特征
creative tourism
atlas
connotation
features
