摘要
针对百货业面临的同质化严重、市场竞争激烈关键问题,应加强对大客户营销及管理实际做法的探讨,根据百货零售业发展的阶段性和行业特殊性进行创新管理,进而建立大客户营销实践体系。
Based the author discussed on analyzing key customer consuming behavior key customer development and maintenance customer management system to improve company＇ s performance. and customer-oriented marketing strategy, skills and put forward an effective key
出处
《韶关学院学报》
2013年第7期70-75,共6页
Journal of Shaoguan University
关键词
百货业
大客户营销
客户
顾客
CRM
department store industry
key customer marketing
enterprise customer
individual customer
CRM
