摘要
服务营销是一种满足客户需求的全新的营销理念,企业营销的是服务。五菱汽车实施服务营销策略,树立客户第一的服务理念,加强企业工作人员的培训,提高企业的服务意识,建立客户信息管理系统,促进五菱汽车的快速发展。
service marketing is a new marketing concept to meet customer demand, the enterprise marketing services. the implementation of service marketing strategy of Wuling automobile, build customer first service idea, strengthen enterprise staff training, improve the enterprise service consciousness, the establishment of customer information management system, and promote the rapid development of Wuling automobile.
出处
《科技与企业》
2013年第12期105-106,共2页
Science-Technology Enterprise
关键词
五菱汽车
服务
服务营销
Wuling automobile, service, service marketing
