摘要
市场营销学课程作为一门应用性和实践性较强的学科，知识的运用比知识基础理论的本身更为重要。为了使中职学生能够将营销理论转化为实际的应用能力，多年来，在教学方法与手段上很多教师都进行了相应的改革，可以说，以学生为主体的课堂教学方式得到了多数教师的认同。本文笔者就体验式教学在中职市场营销课堂教学中的实践研究进行分析，根据体验式教学的特点，结合市场营销课程教学挖掘体验式的教育价值，分另q从营销教育与体验管理两个方面来论证体验式教学模式的可行性与推广性。
Marketing course is a subject with strong application and practicalness and the application of knowledge is more important than basic theory of knowledge. In order to make vocational school students can transform marketing theories into practical application ability, many teachers made corresponding reforms in teaching methods and approaches in recent years. It can be said that student-oriented classroom teaching method got much approval of teachers. The paper analyzed the practical researches of experiencing teaching in marketing classroom teaching and according to the features of experiencing teaching, combined the education values of the experiencing marketing course teaching to respectively expound the feasibility and popularization of experiencing teaching from marketing education and experience management.
出处
《科教导刊》
2013年第12期53-53,65,共2页
The Guide Of Science & Education
基金
宁夏职业技术学院,课题：《体验式教学在市场营销课堂教学中的实践研究》（课题编号：XJ（NX）1112）
关键词
体验式教学
中职市场营销
课堂教学
实践研究
experiencing teaching
secondary vocational marketing
classroom teaching
practical researches
